GET SNEAKY WITH US

As a world-class franchise brand – we know we are in an extremely popular segment, yet we have an entirely unique offering. There is nothing sneaky about our mission – we are ready to disrupt the traditional fried chicken restaurant concept.

We are a quick, craft, casual chicken concept where bold flavors are partnered with crave-able, oven-grilled chicken sandwiches, tenders, wings, flatbreads, tots and chilled veggies that provide a healthier, cleaner approach to each.

We are experienced franchisors who have been on both the franchisee and franchisor sides of the business, so we have built the concept to allow both to prosper.

INQUIRE TODAY

WHY OWN A SNEAKYBIRD®?

At sneakybird, we are committed to creating a win-win partnership with our franchise owners. In order to ensure this mutual benefit, we want to make sure your personal values and goals coincide with our own. Our experienced team of franchisors has been on both sides of the business, enabling us to build a concept that allows franchisees to prosper.

As a franchise owner, you’ll have our unwavering support through our extensive training program and standard operating procedures. Our efficient operations have been carefully developed since day one, providing a solid foundation for your business to thrive.

HOW DOES SNEAKYBIRD SUPPORT YOU?

The chicken industry is rapidly growing, but there is nothing quite like sneakybird. Our healthy, craveable, and flavorful menu sets us apart from the Nashville Hot Chicken, Fried Chicken or Barbeque Chicken concepts. Never Ever Fried means no added oils, no fryers, and guilt-free enjoyment.

We are invested in making a splash in the industry and have built an engaging brand with limitless potential. This is a place for you to make a statement and achieve success, in sneaky style!

Join our community and access a proven brand, comprehensive tools, and systems. When you sign on with sneakybird your business will soar to new heights, while opening quicker than average, leveraging our training and support systems.

OUR PHILOSOPHY

Core Values

Our core values lie at the heart of everything we do, shaping our business and guiding our franchise community towards excellence. Responsibility is the cornerstone of our foundation, driving us to take ownership of our actions and decisions. Embracing continuous improvement, a philosophy of collaboration where individual talents come together to reach continuous improvement in the sneakybird brand. We constantly seek ways to enhance our processes and offerings, creating an environment of growth and innovation.

Quality and efficiency are ingrained in our DNA, ensuring that every aspect of our operation is optimized to deliver the best possible experience to our guests. We hold ourselves to the highest standards of integrity, fostering trust and transparency in all our interactions.

We celebrate creativity, as we encourage our franchisees to think outside the box, bringing fresh perspectives to the table. Our commitment to creativity fuels the evolution of our menu and guest experience, making every visit unique and exciting. Our craft sauce and dry rub selection ensures every guest is able to exhibit their own creativity throughout the ordering process.

Our Culture Drives Our Guests Experience

Our culture centers around the mantra of “Self, Family, Business.” We firmly believe that taking care of oneself is the first step towards taking care of their family and, ultimately, managing and nurturing a successful business. By prioritizing personal well-being, our franchisees can channel their energy into providing exceptional guest experiences.

Family is at the heart of our values, extending beyond our loved ones to our local community. By fostering a supportive and caring environment, we empower our franchisees to build long-lasting relationships with their guests, creating a warm and welcoming space for all who walk through our doors.

We understand that a thriving business is built on strong results, and our dedicated support system is always at hand to ensure our franchisees’ success. By leaning on our expertise and resources, they can maintain the high food quality, outstanding guest experiences, and lasting relationships that define the sneakybird experience.

Join sneakybird and embrace our core values as you embark on an exciting journey of entrepreneurship. Together, we’ll soar to new heights, delivering delicious and guilt-free chicken goodness to the world.

BEGIN SNEAKY JOURNEY

OUR MISSION

Our vision is crystal clear: to disrupt the fast causal chicken industry. We’re here to challenge the norm, providing a healthier, innovative approach with our signature Never Ever Fried chicken.

Our mission is to redefine the way you experience chicken, setting a new industry standard. In order to do so we prioritize a cleaner, high-quality product: Never Ever Fried chicken that champions a healthier alternative without sacrificing the traditional flavor of the best chicken sandwiches. We aspire to be your ultimate remedy for insatiable cravings, delivering the finest Never Ever Fried chicken experience.

HISTORY AND GROWTH

sneakybird’s journey began in late 2021, not with the aim to join the ‘hot chicken’ sandwich craze, but to forge a new path in the fast casual chicken industry. Our vision was to create a menu that wasn’t just another iteration of fried chicken, but something cleaner, more craveable, and that left our guests feeling ‘comfortably’ full. We focused on oven-grilled chicken, cooked to order without the heaviness of oils or fryers, ensuring a true oven-grilled experience. This cornerstone idea led to the founding of a brand that values innovation and creativity, offering franchise owners the ability to mix dozens of sauces and dry rubs with fresh, cook-to-order chicken in a collaborative environment.

sneakybird is set apart by its commitment to not just follow trends but to set them, emphasizing health without compromising on taste. Our growth is driven by a franchising model, where we work hand-in-hand with our franchise partners for strong unit economics and sustainable growth. We’re building a network of entrepreneurs who align with sneakybird’s core values, fostering a system of mutual benefit and shared success.

START UP INVESTMENT

Per our 2023 Franchise Disclosure Document	Initial Fee and Investment Terms	Notes on Investment
Startup Investment	$303,200 to $597,500	For one restaurant
Initial Franchise Fee	$35,000	ADA: $30,000 to $60,000 + $15,000 for each additional unit
On-going Royalty	6% of Gross Sales	Paid Weekly
Brand Development Fund	1% of Gross Sales	Paid Weekly
Grand Opening	$5,000	Included in startup range to help launch the business

We provide:

Operational Support

Design and pre-opening support including real estate selection, lease negotiation, and architectural design for your restaurant.
We have a “restaurant in a box” solution for your equipment needs to help streamline opening.
Ongoing business coaching to improve business operations and business management.

Training

Simplified operations and streamlined menu allow for seamless startup and ongoing management of the business.
1 week of training to help prepare you for opening covering recipes, daily operations, technology, local marketing, financial management and management tactics to help you build your team.
4 to 5 days of onsite support in your sneakybird before you open.
Continuous evolution of best practices and SOPs.

Marketing Support

Brand Development Fund will help build the brand and further the benefit sneakybird.
Support in developing a marketing strategy for your specific location.
Various marketing collateral consistent with the rest of the system.

Camp Sneaky

Engagement with other Franchise Owners who are encountering the same or similar situations to learn and grow together.
Conferences, workshops and system-wide calls for further engagement.
Benchmark studies and situation analysis for each entrepreneur.

FAQs

Do I have to be an owner operator?

Yes, even if you hire a general manager to oversee day-to-day operations.

Are you looking (only) for people with prior restaurant or hospitality experience?

Not necessarily. We know what it takes to run an efficient restaurant and manage your team – we have been there and done that. We do want to make sure you have realistic expectations of the hours and time needed, but we have engineered this operation to be as streamlined and simple as possible. We are not trying to hide the hard work under a pile of feathers, though, so if you have a hospitality or restaurant background that would make us all feel more comfortable.

Are you looking for owners from other franchise brands?

Absolutely, but not exclusively! Our founders and leadership team have worked with many brands as both franchisees and franchisors. We truly believe a wide variety of owner candidates will enjoy this unique opportunity to join sneakybird.

Can I own more than one restaurant with Multi-Unit (MUDA) or Area Development (ADA) Agreements?

Yes. We believe most owners will operate multiple restaurants and commit up front to additional restaurants.

How many employees are needed to operate the business?

Typically between 4 to 6 employees per shift.

What are the startup costs and what do they include?

Currently, our initial investment is between $303,200 to $597,500 including the $35,000 initial franchise fee. Other estimated costs include 3rd party professional advisory fees, insurance and 3-months of working capital.

STEPS TO OPEN

Inquire
Chat with us on a phone call!
Decide if you would like to learn more about sneakybird and what it takes to open – Complete our Confidential Questionnaire to receive our Franchise Disclosure Document (FDD).
Visit us to Discover more about ownership – Meet the Team and sneakybird.
Final review with our leadership team – qualified candidates will become approved to join sneakybird.
Start the onboarding process.